UTM Link Builder
Generate UTM-tagged URLs to track your marketing campaigns in Google Analytics. Quick presets for common platforms included.
This tool runs entirely in your browser. No data is sent to any server.
Where the traffic comes from
Marketing channel type
Name of the specific campaign
Paid search keywords (optional)
Differentiate ads/links (optional)
Quick Presets
Frequently Asked Questions
What are UTM parameters?+
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track where your traffic comes from in Google Analytics. The five parameters are: source, medium, campaign, term, and content.
Which UTM parameters are required?+
For proper tracking, you need at least utm_source (where the traffic comes from), utm_medium (the marketing channel), and utm_campaign (the campaign name). Term and content are optional and used for more granular tracking.
Do UTM parameters affect SEO?+
UTM parameters don't directly affect SEO. However, it's best to use them only for external links (ads, emails, social posts). Avoid using UTM parameters on internal links, as this can fragment your analytics data and create duplicate URLs.
Are UTM parameters case-sensitive?+
Yes, UTM parameters are case-sensitive in Google Analytics. 'Google' and 'google' would show as different sources. Use lowercase consistently (e.g., utm_source=google, not utm_source=Google) to keep your data clean.
How do I view UTM data in Google Analytics?+
In Google Analytics 4, go to Reports → Acquisition → Traffic Acquisition. You'll see traffic broken down by source, medium, and campaign. You can also create custom reports for more detailed UTM analysis.